Remember the good old days when we relied on a skincare regimen of soap and water? Maybe not, depending on how many candles were on your last birthday cake, but skincare was once as straightforward as that, especially for men. However, modern advances like gentle cleansers and moisturizers allowed deeper cleans and softer, smoother, and well-hydrated skin. Specific ingredients in these products also helped target or reduce the risk for common skin concerns, including acne and sun protection, while delaying signs of aging. These days, skincare has expanded, sometimes to luxurious-looking but rather complicated 12-step routines. Face serums often make these regimens and even more scaled-back ones.
What are serums, and do they belong in your routine?