Market trends show chicory coffee is gaining traction amongst health-conscious coffee drinkers

A coffee variety with health benefits

By Emily Caldwell Published December 16, 2024

Chicory coffee and beignets — raggio5 / Pixabay

New reports suggest more health-conscious coffee drinkers are switching to chicory coffee, a drink made from the roasted and ground roots of the chicory plant. Ths new report by Grand View Research estimates that the global chicory coffee market will reach USD 336.51 million by 2030 and is projected to grow 6.5% from 2024 to 2030.

Despite the name chicory coffee, this drink does not actually contain coffee beans. As such, it offers a naturally caffeine-free alternative to coffee that has a similar taste. Chicory coffee can be enjoyed on it’s own or used as an additive to coffee to add a smooth, earthy underton and create a more robust flavor profile. Researchers suggest the market’s expected growth is due to a rising health consciousness among consumers.

Recommended Videos

The Grand View Research report highlights the “rising demand for coffee substitutes is driven by health-conscious consumers seeking alternatives that offer gentler stimulant effects, reduced acidity, and diverse health benefits like adaptogens and antioxidants. This trend reflects a shift towards holistic wellness and better sleep quality without sacrificing morning rituals. Chicory coffee stands to benefit from this trend as it offers a caffeine-free alternative with a rich, slightly bitter flavor profile akin to traditional coffee, appealing to those seeking a coffee-like experience without caffeine’s drawbacks.”

In the upcoming years as the chicory coffee continues to grow, various coffee brands are expected to craft new innovations in product development. “Companies are experimenting with different roasting techniques and flavor combinations to enhance the taste and appeal of chicory coffee. The introduction of chicory-based cold brews and ready-to-drink options caters to busy lifestyles, increasing the product’s accessibility.”

Topics

Contributor

Emily is an accomplished freelance journalist with over seven years of experience in food, beverage, health, fitness, and…

Food & Drink

Does drinking coffee and tea lower your cancer risk? New study explores

Should you consume more coffee or tea?

Cup of coffee on a table

In a new scientific meta-analysis of more than a dozen studies published today, researchers suggest that coffee and tea consumption could lower the risk of developing certain kinds of cancers. The findings, published in a peer-reviewed journal of the American Cancer Society, examined how head, neck, and throat cancers could be impacted by consuming coffee and tea regularly. The meta-analysis reviewed 14 studies on tea and coffee consumption, suggesting that those who drink more than cups of caffeinated coffee each day could have a reduced risk of developing head or neck cancer by as much as 17%.

The study's senior author, Dr. Yuan-Chin Amy Lee said: “While there has been prior research on coffee and tea consumption and reduced risk of cancer, this study highlighted their varying effects with different sub-sites of head and neck cancer, including the observation that even decaffeinated coffee had some positive impact. Coffee and tea habits are fairly complex, and these findings support the need for more data and further studies around the impact that coffee and tea can have on reducing cancer risk.”
The research also examined the cancer risk of drinking coffee and tea for decaf drinkers. Drinking decaffeinated coffee or tea was only associated with a reduced risk of one type of head and neck cancer. Additionally, decaf drinkers were found to have a 25 percent lower risk of developing cancer in their mouth or tongue. While the results of this comprehensive analysis are promising, this research doesn't apply to all types of cancers. Researchers have concluded additional studies are needed to draw more conclusive data.

Food & Drink

Why does coffee make me sleepy? How caffeine can leave you feeling tired

What to do when coffee has the opposite effect

man who is tired

Coffee is the most popular stimulant in the U.S., consumed by nearly 75% of Americans. As a long-time coffee drinker, there's no doubt that it's my favorite stimulant (even if its effects are unnoticeable due to my crazy high caffeine tolerance). Even though I crave coffee's taste, with a slight bitterness and light sweetness, based on taste alone, I sometimes reach for coffee simply for a major boost of energy from its caffeine content.

At times, I feel perkier after a cup of coffee, but there are also times I'm struggling to stay awake. This phenomenon has left me questioning," Why does coffee make me sleepy?" If you've felt that random wave of tiredness hit you after consuming caffeine, you might have asked yourself this question, too. The question of how coffee and tiredness are interrelated can get confusing, especially given coffee's well-known reputation as a drink that keeps you awake. Here are a few reasons you might feel tired after drinking coffee.
Why does coffee make me sleepy?

Food & Drink

Can you make great coffee in a single serve? Klatch Coffee’s answer

Is there a better option than K-Cups?

Crazy Goat coffee

While K-Cups can be appealing to coffee drinkers who value convenience at home or in the office, they're not the right choice for everyone. Although it's a fast and easy way to prepare a single cup of coffee, there are a few downsides to the system — namely that K-cup pods can be difficult to recycle (and while refillable pods exist, that depends on the user choosing that option, which isn't always a given considering quick and convenient are two of the main appeals of the system). We interviewed Klatch Coffee's expert roaster, Heather Perry, to learn more about the specialty roaster's approach to single-serve coffee.
Klatch Coffee's single-serve coffee alternatives

Klatch Coffee's single-serving Bruvi pods make it easy to enjoy high-quality, specialty coffee wherever you are. The brand has partnered with a few select providers who share their vision, one of which is Bruvi.
"Bruvi is an improved pod coffee system with a couple of unique features," Perry said. "First is taste and quality; the proprietary brewing system brews to the same high standards as specialty coffee roasters like Klatch Coffee, including adjusting the brewing parameters to match our brewing recipe. That’s why premium coffee from roasters like Klatch is offered on the Bruvi platform. Second, Bruvi’s B-Pods are enzyme-infused and designed to be tossed in the trash, making them guilt-free. B-Pods degrade faster in the landfill without leaving microplastics behind."
It’s also worth noting that for coffee drinkers who only want a single cup at a time, single-serve brewing can be more efficient on resources like water, coffee, and energy. Pre-portioned coffee doesn’t spill, and machines only heat the water needed for a single cup. There’s no waste from discarding leftover coffee from a large pot.